Track basic Facebook advertising KPIs.Assign conversion credit to marketing touchpoints along the customer journey, on and off Facebook, to understand which of your ads are getting the right results.Use split tests - also known as A/B tests - to determine which ad strategies perform best and optimize your future campaigns.Remember that Facebook loves updating the platform and introducing new features, so make sure you check regularly for updates about any changes in these image sizes.Īnd while you’re preparing your page for promotion, don’t forget about a few more important things that will help you check the efficiency of your advertising: These are pretty much all the image sizes you’ll need when promoting your page on Facebook. You need to have at least one image for each product.You also aren’t allowed to use images that have text on them (like calls to action or promo codes), images that can be regarded as advertising or promotional material, images that include watermarks, or images that have time-sensitive information (like limited-time price drops). Facebook requires that each product image be of the product itself and not a graphical representation (like an illustration or an icon). You can list as many products as you want. The Shop tab goes to the section on your Page where you can add your products or services. Shop section with product images as it appears on the business page

Rectangular image thumbnails will appear in the feed at 470×246 pixelsĮvent header image as it appears on event pages.

Square image thumbnails will appear in the feed at 154×154 pixels.

Recommended aspect ratio: Close to 1.91:1.

Minimum image dimensions for link page posts with larger images: 600×315 pixels (If your image is smaller than 600×315 pixels, it will still display in the link page post but the size will be much smaller.).

Minimum image dimensions: 200×200 pixels.

Recommended image dimensions: 1200×628 pixels.

To set a custom thumbnail, you’ll need to set the «og:image» property on the page’s Open Graph metadata. You can only do this for links from your own site. It’s longer possible to upload your own thumbnail image for all links, however. You can use both rectangular and square images. When you share a link on Facebook, you can use a custom thumbnail image for it. Square image thumbnail as it appears on business pages Rectangular image thumbnail as it appears on business pages

Maximum video dimensions: 4096×2048 pixels.

All videos will be rendered on mobile in the 2:3 aspect ratio.

Minimum width: 600 pixels (length will depend on the aspect ratio).

Recommended video dimensions: 1280×720 pixels.

You can use two video orientations - landscape and portrait - but note that the requirements differ.

You can upload regular videos as well as 360-degree videos as shared posts on your timeline. The highest resolution profile image that Facebook will store is 2048×2048 pixels.Ĭover image as it appears on business pages.When clicking on a profile image, it can be displayed as large as 850×850 pixels.A 40×40 pixel photo thumbnail will appear next to your name on comments and posts.So make sure that your image accounts for the corners being rounded off and that none of the important elements of the image will get cut off. No matter what shape of image you upload, it will be cropped into a circle.Minimum recommended dimensions: 761×761 pixels.However, the dimensions of profile images are the same for both business pages and individual profiles. This way business pages stand out from personal profiles. Profile images look slightly different on business pages than they do on personal profiles, as some time ago Facebook shifted profile images on business pages to the left side of the screen.

Photo grids for facebook